Find the selling price from cost and markup, or the markup from cost and price, with profit per item, gross margin and a markup-to-margin table.
About this tool
Find the selling price from cost and markup, or the markup from cost and price.
How to use Markup Calculator
- Choose whether to find the selling price or the markup.
- Enter the cost and the markup or selling price.
- Read the result, profit and margin.
Worked example
A cost of 40 with a 50% markup gives a price of 60, a profit of 20 and a margin of 33.3%.
What is the difference between markup and margin?
Markup is profit as a share of cost; margin is profit as a share of price. A 50% markup is a 33.3% margin.
Which should I use for pricing?
Either works if you are consistent; retailers often talk in margins and suppliers in markups.
- Markup Calculator — Find the selling price from cost and markup, or the markup from cost and price.
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