Build UTM tracking links for Google Analytics. Add source, medium, campaign, term and content parameters to any URL and copy it. Free UTM builder.
About this tool
Add campaign parameters to a destination URL for an analytics workflow.
How to use UTM Link Builder
- Enter Website URL and campaign source, medium and name.
- Optionally set term and content or use a Quick source; choose normalization if desired.
- Copy Campaign URL, open it to check the destination and use it in your campaign.
Worked example
Use source newsletter, medium email and a specific campaign name to distinguish an email link.
Does this install analytics on my website?
No. The receiving site needs analytics configured to interpret campaign parameters.
Should I include personal details in UTM fields?
No. Parameters are visible in links and can be logged or shared. Use campaign labels rather than private data.
Explore Social Media Tools · More practical guides