UTM Link Builder
Add UTM campaign parameters to links for analytics tracking.
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Clear instructions
Find steps, examples and limitations below.
Use online
Open the tool in a supported web browser.
Free to use
No sign-up required. Tool-specific limits may apply.
How to use the UTM Link Builder
Add campaign parameters to a destination URL for an analytics workflow.
- 1 Enter Website URL and campaign source, medium and name.
- 2 Optionally set term and content or use a Quick source; choose normalization if desired.
- 3 Copy Campaign URL, open it to check the destination and use it in your campaign.
Example and practical tips
Use source newsletter, medium email and a specific campaign name to distinguish an email link.
Frequently asked questions
Does this install analytics on my website?
No. The receiving site needs analytics configured to interpret campaign parameters.
Should I include personal details in UTM fields?
No. Parameters are visible in links and can be logged or shared. Use campaign labels rather than private data.
Practical guides
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How to Use UTM Link Builder
Build UTM tracking links for Google Analytics. Add source, medium, campaign, term and content parameters to any URL and copy it. Free UTM builder.
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